During the recent FIA Food for the Future Summit, TRIA’s CEO Ng Pei Kang had the opportunity to share about TRIA with The Business Times for an interview. This was published in the paper on the 29th of April 2019.
Here’s an excerpt from the article:
Chief executive Ng Pei Kang told The Business Times that his next step is to “close the loop” when it comes to using his company’s products. He plans to work with a local waste management company, which he did not name, to collect Tria’s products from users for processing into compost for sale. His timeline involves a proof-of-concept trial in the second half of this year, with an eye to setting up a joint venture in early 2020.
Tria, which is in the business-to-business space, now has more than 30 clients under its belt, and Mr Ng is also weighing overseas ventures. out that Singapore is making a step in the right direction as straws and lids are gradually being removed from major fast-food brands, but there are still plastics in the remaining packaging that will eventually end up going to the landfill.
However, he is cognisant that it is not an easy decision for businesses to switch to sustainable products and has adapted its approach to make it as easy as possible for clients. “For that, we have applied empathy to the development of our products and offerings,” he says. “We have to be sensitive to the value proposition of the F&B players, and offer a solution that matches up.”
In its case, it led to the development of Bio24, a zero waste hassle-free solution for single-use hardware that does not require a change in consumer lifestyle nor change in F&B operations, he says. To keep prices competitive, its factory is set up in China while keeping the R&D and marketing activities in Singapore, he adds.