SG Food Gifts Insights

We were comissioned by Singapore Food Manufacturers’ Association (SFMA) and SPRING Singapore to conduct research on the current state of local food gifting as well as share insights and suggestions for improvement.

Over the course of two days, we worked in a team to gather consumer insights from tourists and locals alike at Changi Airport. Interviews, store surveys and real-time observations were conducted. After which, we put together our research and addressed representatives from established F&B firms and as well as young startups at SFMA’s Food Gift Kick-off Workshop on the 27th of July 2017.

The session, jointly organised by SFMA, Focus Network Agency (FNA), SPRING Singapore and International Enterprise (IE) Singapore, opened up meaningful discussions on how the local food gifting industry can be further improved in order to drive growth in the food manufacturing sector.

Client SFMA, Spring Singapore
Services Strategy
Year 2017

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